Yolie Roman(o) Nicasio
I’m a digital designer based in NYC & Chicago with 5+ years of experience working with high-end brands in both tech and fashion. My knack for UX/UI blends fashion, art, and innovation into seamless experiences. My work marries aesthetic elegance with intuitive functionality, ensuring every design is visually stunning and user-friendly. My journey into design began with a curiosity for blending technology and aesthetics to enhance user interactions. Focused on UX/UI design, I bridge the gap between beauty and functionality, crafting designs that captivate and provide a seamless user journey. With my multicultural background, I bring a global perspective to my work, making technology accessible and enjoyable across borders✨
nights at pc
tracks in the
"Work" playlist
Pantone colors
used
courses
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of photos taken
Hand made graphic book
300+ plus design from one DaDa image by twist it, shift it, and revamp it to make various projects that consist of Tissue boxes, Posters and then to create a 400 pages design book, bind it and built.
Photographer: Tim Stypulkowski
Macy's Inc.
Responsible for crafting impactful email and web design campaigns. I focused on creating visually compelling and cohesive designs that aligned with Macy's brand identity and effectively communicated marketing messages.In addition, I also worked on print and helped create layouts for the sale book.
Responsible for crafting impactful email and web design campaigns. I focused on creating visually compelling and cohesive designs that aligned with Macy's brand identity and effectively communicated marketing messages.In addition, I also worked on print and helped create layouts for the sale book.
Responsible for crafting impactful email and web design campaigns. I focused on creating visually compelling and cohesive designs that aligned with Macy's brand identity and effectively communicated marketing messages.In addition, I also worked on print and helped create layouts for the sale book.
The "Toys "R" Us Toy Book for Macy's" project that I spearheaded seamlessly melds the iconic nostalgia of Toys "R" Us with the contemporary retail appeal of Macy's. As the creative force behind this endeavor, I strategically employed my skills in visual graphic design and art directing to craft a visually stunning and cohesive toy book. The overarching objective was to create a unique and engaging experience for Macy's customers, blending the familiar charm of Toys "R" Us with Macy's brand aesthetics.
As a digital designer for Macy's, I have contributed to a variety of marketing initiatives that blend web design, mobile app and email campaigns. My work involved creating visually compelling web pages and engaging email templates, showcasing different campaigns that highlight Macy's brand essence and appeal to its core audience.
LINK1: https: //www.macys.com/p/customize-your-couch/?
LINK2: https://www.macys.com/p/home-design-trends/
Illustrations.
To celebrate Women's Day, I crafted a vibrant and empowering illustration that captures the spirit of strength, unity, and joy among women. Inspired by the incredible women in my life, this piece combines bold colors and dynamic shapes to honor their resilience
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During the height of the COVID era, I turned a cherished trip photo with friends into a vibrant illustration. Capturing the essence of our adventures and laughter, this piece became a colorful reminder of the good times we shared.
Introducing my latest geometric art piece—a playful exploration of shapes and colors! This piece brings together bold triangles, circles, and squares in a harmonious dance of form and hue. Each element is meticulously placed to create a vibrant and dynamic composition that’s both modern and timeless.
AppCard Inc.
Deliverables: Developed and iterated new features to enhance user experience in mobile app.
Marketing collaterals, Emails design with HTML, Social Media content, UX/UI for internal web.
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My Skills.
I specialize in designing interactive programs that enhance customer experiences with a brand, creating engaging and enjoyable interfaces on websites and apps. I have a mid-level proficiency in front-end development, with expertise in HTML and CSS, and a working knowledge of JavaScript.
I love making digital experiences that people genuinely enjoy. My focus is on understanding user needs and transforming them into intuitive, delightful journeys. With a knack for creating user-friendly interfaces, I ensure every interaction is seamless and engaging, blending functionality with a touch of fun to keep users coming back for more.
My superpowers include defining product specs, whipping up digital and print designs, and crafting fully-functional products using 3D modeling magic. With a sharp eye for color and shape, I bring ideas to life in vibrant detail. Plus, I earned my Product Design certification from the University of Arts London, so you know I’m legit!
I design, build, and maintain a vibrant social media presence that keeps audiences hooked. I measure and report the performance of all digital marketing campaigns, always aiming to crush those ROI and KPI goals. Plus, I’m a pro at planning exciting events and excursions that leave lasting impressions.
My graphic design skills blend clean, elegant lines with bold, eye-catching elements. I believe in the power of "less is more," crafting designs that are both minimalistic and impactful. Whether it’s for print or digital, I create visuals that stand out and leave a lasting impression. Designing is my playground, where simplicity meets boldness in perfect harmony!